Monday, May 30, 2011

Good expanation of Why the Cate Blanchett ad sucks

Sam explains it well in his post today, "Why the Cate Blanchett ad sucks."

"Critics of this new ad campaign have missed the point. To me, the main problem is not Cate Blanchett (though this argument does have some merit), but the 'make big companies pay' line at the beginning of the ad. It's a line that reveals some crude ideological prejudices among the coalition of green groups and unions backing the campaign; it's also curiously retro in its politics.

The problem for the 'Say Yes' campaign is that a large percentage of its potential audience actually works for those big companies, many others work as private contractors to them, and the rest consume their products and services. Setting up the debate as a retread of the class war between capital and labour ignores all that interdependence."

No matter what position one holds in this debate over carbon and climate change, the old messages (maybe even mine?) might not be especially helpful.

4 comments:

Anonymous said...

This is great.
Let them go ahead as people will see through it

Anonymous said...

I just hope the denialists are right - we're kinda stuffed if they arent! Good luck to your kids by the way...

Unknown said...

"Denialists". A term created by the religious GW fanatics.

The carbon tax is fraud by trick or device.

Peter said...

Hello Eric,
we are a little chilly down here in good old Adelaide. Our coldest start to winter ever. Climate change, my a@@#e.